EBI approached Made By Makers to support the development and refinement of a next generation urban e-bike concept. EBI wanted a strong focus on combining innovative technology, user-centered design, and a distinctive brand experience.
Our role
Made By Makers explored frame layouts, user experiences as well as innovative steering and drivetrain technologies that would create both a visual and tangible impact in the marketplace.
Process
In a series of informal meetings together with EBI stakeholders we honed in on the core experience EBI wanted to deliver and refined towards the final proposal.
“
In search of an external catalyst - beyond our in-house design sphere - for our innovative All-in-One city e-cycle, a partner recommended Made By Makers. It was an instant smooth, efficient, yet sophisticated collaboration. Made By Makers are listeners first, insight-roamers, and smart creators. After the first briefing, the feedback didn't disappoint - particularly regarding key insights and product resonance. We appreciated the quality without artifice, genuine reflection and pondering, but never any "showing off" or condescension. Instead, it was peer-to-peer sharing throughout the process, which made the whole R&D seamless and fruitful.A product's success is a transversal teamwork - bridging the clients' needs with the agency's interpretation. By not being "yes-men," they demonstrated soft skills and mutual respect. All of that is what I hold in my heart when you ask me, "What about MBM?" B R A V O !
- Cédric Allemann, CD / Co-founder, EBI - Electric Bicycle Innovation
Result
At the end of the collaboration, we delivered a design that incorporated novel features, real user benefits and a unique aesthetics that will help establish EBI´s position in the market. The final delivery included CAD drawings and a full colour, material and finish specification including product graphics.
Client
EBI is an international e-mobility company focused on developing premium electric bicycles, mobility systems, software, and accessories. Founded in Switzerland, the company combines advanced engineering with distinctive design to create innovative and accessible e-bike solutions that promote sustainable transportation and modern urban mobility.
