Services
-> Design direction
-> Product design
-> Color, Material, Finish (CMF) selection
Client
Collaboration since
2009
Image credits
DALI A/S
The RUBICON series is a cohesive product family of high-performance loudspeakers spanning from compact stand-mounts to powerful floorstanders and elegant wall-mounted solutions. We helped DALI establish a timeless, minimalist design language that fits seamlessly into modern residential spaces, and to design a cabinet architecture capable of housing advanced acoustic technologies without looking bulky or intrusive.
Our role
We approached the project from a holistic design perspective, treating the entire RUBICON range as a family of premium architectural objects and focused on creating a shared, scalable product architecture. We balanced the requirements of internal cabinet volumes with a clean, sophisticated exterior aesthetic, ensuring that each model - whether passive or active - retained a consistent visual DNA and high-end tactile quality.
Process
Through iterative design loops, we optimized the structural form language across the series. This included designing clean cabinet lines and a robust, multi-layer front baffle that serves as a solid physical and visual anchor for the drivers. We integrated DALI’s technical innovations - such as the patented Soft Magnetic Compound (SMC) driver systems and signature reddish wood fibre cones - ensuring these functional elements became iconic visual highlights of the series' identity, beautifully contrasted by premium cabinet finishes like real wood veneers and deep high-gloss lacquers.
Result
The outcome is the RUBICON series - a versatile, high-end loudspeaker family that strikes a balance between expressive acoustic performance and subtle home integration. With its wide-dispersion capabilities and cohesive design language, the series redefines the premium audio segment. The final product range delivers a commanding soundstage from a timeless, minimalist silhouette, ensuring both aesthetic longevity and broad applicability across different modern living environments.
Client
DALI (Danish Audiophile Loudspeaker Industries) is an internationally acclaimed pioneer in premium audio, celebrated for making high-fidelity sound an authentic, emotionally engaging experience. Rooted in Danish design traditions, DALI combines state-of-the-art, in-house component technology with high-end furniture craftsmanship to deliver world-class loudspeaker systems for discerning listeners globally.
