Services
-> Product design
-> Design for manufacturing
-> Design trend research and brand visuals
Client
Year
2024
Image credits
ABB Niessen
ABB is a global leader in electrification, providing high-quality sockets, switches, and wiring accessories for residential, commercial, and industrial applications. Known for combining safety, reliability, and modern design, ABB delivers solutions used in projects around the world.
“
The carefully designed switch system combines clear geometry with subtle softness - a successful combination of functionality and aesthetics. Thanks to a sophisticated color palette and a focus on sustainability, the VEGA and ALTER VEGA series can be adapted to many architectural contexts. This outstanding design shows that small details can make a big difference.
- Statement by the IF Jury
Challenge
ABB Niessen aimed to develop a new series of switches and sockets with a clear, modern design direction, while staying rooted in the archetypal rocker switch as a core design principle.
Our role
We developed two design directions within a shared system: Vega and Alter Vega. The focus was to create a flexible product family combining simplicity, high quality, and a balance between subtle integration and more expressive character.
Process
The process was driven by extensive research into user contexts, trends in materials and movements in the global society. These insights were translated into tangible and actionable design principles and refined through iterative design loops, resulting in a coherent form language and a complete CMF specification.
Result
The outcome is a versatile product series with two distinct expressions built on a shared platform. The range combines timeless design, functional clarity, and a CMF strategy that supports longevity and broad applicability across different environments.
