Harvard Bioscience/Biochrom asked Made By Makers to help them update their current Colorimeter offering. The device should reflect the aesthetic direction described in the recently developed Harvard Bioscience brand ethos book.
Our role
Made By Makers was driving the redesign of the colorimeter from a standpoint of reduced complexity for the user. This should be both visually and actually by creating a simple product silhouette and by making the handling steps more intuitive.
Process
We started with rough handsketches to illustrate different proportions based upon component architecture. We proposed these to the Harvard Bioscience/Biochrom team and together we chose a layout which had the most optimal blend of known component architecture, user benefits and aesthetic impact. Finally we developed a CMF spec for the physical enclosure ensuring coherence between this and the newly developed UI aesthetics.
Result
Ultimately, we developed a design that consists of basic geometric shapes that are broken up by using dark and light colours. The perceived size is reduced, it creates a strong focus point and gives a clean yet strong expression. We deployed a strong and concise use of brand marks, brand colours and logos adding to the tactility and legibility of the device.
Client
Harvard Bioscience/Biochrom is a global provider of life science instruments and analytical solutions used in research, healthcare, and pharmaceutical development. The Biochrom division is especially known for its reliable spectrophotometers and laboratory equipment, which support scientists and laboratories in delivering accurate and consistent results. With decades of experience in scientific instrumentation, the company contributes to advancing innovation and quality within the life sciences sector
